How and Why Do Prices Really Move in the Paper Industry?

How and Why Do Prices Really Move in the Paper Industry?

March, 2016

Matt Elhardt, VP Business Development, Fisher International

Using supply-demand theory to forecast prices is nearly universal among today’s pulp and paper industry analysts. The method is compelling. The only problem with it is that prices in the pulp and paper industry rarely behave according to its rules… Overly simplistic analysis of how prices behave can lead to poor business decisions that have disastrous consequences.

 

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