India’s T&T - A Market Profoundly Influenced by Cultural Preferences

India’s T&T – A Market Profoundly Influenced by Cultural Preferences

November, 2016

Bill Burns, Senior Consultant, Fisher International

As published in Tissue World Magazine

The second most populous nation in the world, India is ranked fifth in a worldwide listing of countries producing paper products. With a population of 1.25 billion, one would expect India to have significant capacity in Tissue and Towel production.  In actuality, India has a very modest T&T capacity base. India produces about 15.5 million metric tons of paper annually but only once percent, 141 thousand tons, are T&T products placing India in 40th in a worldwide T&T ranking.

 

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