Bill Burns, Senior Consultant, Fisher International
As published in Tissue World Magazine
Italy has been the subject of these articles twice in the past seven years. This is understandable as Italy is the capacity leader in the Western European market. Earlier Fisher articles (2010 and 2014) have described Italy’s market position and provided both average cost and summary profiles of production capabilities. Comparisons to competing countries within Italy’s natural market have provided a good overview of these local market areas. This article will cover much of the same territory as the previous pieces with a twist that characterizes competitiveness across the set of competing paper machines.