Supplier Competitive Advantage: Sales Targeting Capabilities

Supplier Competitive Advantage: Sales Targeting Capabilities

March, 2016

Ariana Ahmadzadeh, Business Development Manager, Fisher International

Success as a supplier serving pulp and paper mills today means problem-solving. Delivering effective solutions usually requires a good understanding of the complexity of the mill and its problems. Suppliers get this from spending time at the mill. But how do suppliers identify prospects with problems they are well-positioned to solve without spending inordinate amounts of time and money on site visits?

 

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