Following both the technical and commercial arch of paper making in China for the last 30 years, Guoming Lu has built business intelligence expertise from production to distribution across all the main grades, fiber materials, and processes.
Known to his colleagues as the “industry bible,” his vast knowledge of China’s paper business helps industrial and financial players understand the competitive landscape when making strategic decisions. In addition to market research, Guoming consults on business evaluation, product repositioning, feasibility studies, entry strategy, OE and process improvement, overseas investment, commercial suitability, fiber availability, grade substitution, and the like.
Before joining Fisher, Guoming was Senior Consultant for Pöyry. He received his Bachelor of Arts degree from Shanghai Teachers University.