Hui Choi

Hui Choi

Hui Choi

Country Manager, South Korea


Hui Choi brings nearly 30 years of pulp and paper industry experience to his position at Fisher, where he specializes in market research and analysis for all pulp and paper grades, as well as helping Fisher clients in South Korea drive their business development activities.

Hui’s strong connections with key industry producers, suppliers and associations in the pulp and paper industry provide him with deep insight into the industry from diverse perspectives. His knowledge and experience in customer service, project management and sales management add yet another layer to his unique expertise.

Prior to joining Fisher, Hui held various positions at Mirae Electric, Hyundai Engineering, Metso, Hwaseung Paper, and Chonju Paper. 

Hui holds a Bachelor degree of Practical English from Cyber Hankuk University, and a Bachelor degree in Electronics Engineering from Anyang Technical College.