About Fisher

Founded in 1985, Fisher International is a business intelligence consulting firm that supports the global pulp and paper industry’s strategic and operational practices with a unique combination of rich marketplace data, powerful analytics and expert consulting. Our products and services are used by the industry’s producers, suppliers, investors and end-users around the world every day.

What We Believe

We are guided by the principal that data-driven thinking can dramatically improve decisions and transform performance. And to prove it, we built FisherSolve, a business intelligence platform powerful enough to answer the paper industry’s important questions. Fisher’s worldwide reputation for data-driven management is validated by the competitive advantage our clients get from using our products and services.

What We’ve Achieved

For over 30 years, Fisher International has invested in a game-changing advantage — superior business intelligence resources that put the power of data-driven decision making in your hands. We build databases and analytical tools that exceed important thresholds of quality and functionality so they can answer questions no other tool can. In addition, we have assembled an expert team of paper industry professionals who understand how data-driven thinking can deliver insight and create value for our clients.

Today, organizations using our business intelligence resources and our data-driven approach make more effective decisions more often, faster, and more reliably.

Meet the team

Rod Fisher
President


Rod Fisher founded Fisher International in 1985. With research resources in nearly every pulp and paper producing country in the world, Fisher International’s expert consultants, databases, analytic technologies and business management tools… Read Full Bio »

Stanley Okoro
General Manager


Coming to Fisher via Mobil and Shell, Stanley Okoro oversees Fisher’s worldwide strategic and tactical direction. With the mission to support data-driven decision making in the industry, Mr. Okoro has responsibility for operations, product development, solutions delivery, global sales, and strategic alliances… Read Full Bio »

Matt Elhardt
Vice President, North America


Matt Elhardt is a Strategic Planning professional with more than 10 years of pulp and paper industry experience in sales, marketing, product development, and operations. His area of expertise is identifying growth potential and achieving performance end-goals through strategic management, pricing and margin optimization… Read Full Bio »

Marcello Collares
Vice President, Latin America


Marcello Collares has spent the past 15 years of his professional career in the Latin American pulp and paper industry focusing on expansion planning and growth initiatives, management strategy, asset investment, production and cost structure, and commercial operations optimization… Read Full Bio »

Marko Summanen
Vice President, EMEA


Marko Summanen is a career paper industry professional with over 20 years of experience across strategic, tactical, engineering, and sales functions as well as a worldwide scope that includes work in China, Southeast Asia, the US, Canada, and several European countries… Read Full Bio »

Ilkka Kuusisto
Vice President, Asia


Ilkka Kuusisto is a strategist with over 20 years of experience in the Asian pulp and paper industry. He combines his background as an international economist with his expertise in papermaking technology to support clients across a wide range of business development activities… Read Full Bio »

Ariana Ahmadzadeh
Business Development Manager


An expert in how businesses use technology to grow and gain competitive advantage, Ariana Ahmadzadeh advises paper industry suppliers on the use of business intelligence to transform performance… Read Full Bio »

Bill Burns
Senior Consultant


Bill Burns is the consummate paper industry professional with more than three decades of operations management, manufacturing strategy, and product development experience. During his tenure at Georgia-Pacific and its legacy companies… Read Full Bio »

Subhash Deodhar
Senior Consultant


With extensive managerial experience in pulp and paper product development, quality control, and process improvements, Subhash Deodhar is the consummate problem solver analyzing complex situations to find elegant solutions, overcome challenges, and identify opportunities… Read Full Bio »

Clay Enos
Senior Consultant


With 15 years in pulp and paper, distinguished by experience from both the supplier and producer perspectives, Clay Enos brings deep industry understanding to his consulting role at Fisher International. In addition to technical expertise which includes converting machines… Read Full Bio »

Cathy Greenleaf
Senior Consultant


Cathy Greenleaf has more than two decades of experience in sales, marketing, and new business development in the pulp and paper industry. Prior to joining Fisher International, Ms. Greenleaf held senior management positions with major equipment suppliers including Ingersoll-Rand, Beloit Corporation, and Voith Paper … Read Full Bio »

Pirita Huotari
Senior Consultant


Pirita Huotari began her paper industry career as Project Manager supporting business development initiatives including shutdown coordination and project delivery management. At Valment, she applied her talent for elegant problem solving to develop processes and tools that take better advantage of data and information flows in the service business… Read Full Bio »

Jon Kerr
Senior Consultant


Jon Kerr is a paper industry professional with extensive product management, sales and marketing, and strategic planning experience in processing systems. His expertise at identifying opportunities to exploit product and economic positions, improve efficiencies, optimize margins, develop customer-focused strategies… Read Full Bio »

Hans Larsson
Senior Consultant


Hans Larsson brings more than 30 years of pulp and paper industry experience to his role at Fisher International. He has managed a wide range of projects from innovation and technology to market development with start up of subsidiaries in Russia, China, Korea and Brazil… Read Full Bio »

Guoming Lu
Senior Consultant, China


Following both the technical and commercial arch of paper making in China for some 30 years, Guoming Lu has built business intelligence expertise from production to distribution across all the main grades, fiber materials, and processes.  Known to his colleagues as the “industry bible,” his vast knowledge… Read Full Bio »

Urban Lundberg
Senior Consultant


Urban Lundberg is a paper industry professional whose career as an executive in sales, marketing, manufacturing, and business development spans strategic and operational roles in business unit management, M&A integration, organizational structuring and development… Read Full Bio »

Patricia Marques
Senior Consultant


Patricia Marques has over 20 years of experience in strategic planning across a variety of segments in the forest products value chain. Her areas of expertise include industrial and consumer packaging, printing and writing, and tissue papers… Read Full Bio »

Sandy Perkins
Director of Research


Sandy Perkins’s role at Fisher International is to create systems that “let data speak to decision makers.” She leads an international research team of highly knowledgeable papermakers who also help form the rules and data checks which make the Fisher database the industry’s premier and unparalleled business intelligence resource… Read Full Bio »

Tedd Powers
Senior Consultant


Tedd Powers is a Strategic Planning and Analysis professional with more than 20 years of cross functional pulp and paper industry experience in sales, marketing, finance, and operations. His unique blend of analytical abilities and paper industry experience was honed at SAPPI and IP where he was responsible for strategy development… Read Full Bio »

Neo Wu
Senior Consultant, Asia


Neo Wu is a paper industry professional with over 10 years of experience in R&D, market research, and consulting in business development and strategic planning. At Fisher, Mr. Wu is instrumental in helping pulp/paper producers and industry suppliers emerge from the frenetic growth phase that characterized China’s paper industry… Read Full Bio »

Xia Min
Senior Consultant, Asia


Xia Min has over 10 years of pulp and paper industry consulting experience with a focus on Asia Pacific strategy development in packaging, tissue, and market pulp. As a member of Fisher’s consulting team in Guangzhou and Shanghai, she is tasked with helping clients transition to a managed investment model… Read Full Bio »

What our clients say

  • "Fisher International's analytical tools and industry expertise provide the foundation for delivering valuable understanding and insights into our business"
    Steve Voorhees, PresidentWestRock
  • “Fisher’s CRM tool is a natural fit for our pulp and paper selling process. It makes the sales funnel completely visible from top to bottom in our organizations. That allows us to communicate better internally so that we effectively deploy resources to help solve problems for our customer. We couldn’t be more pleased with the results, and with Fisher as a business partner.”
    Billy Ford, SVP RBU Paper, NAFTAKemira
  • “My experience at IP was that Fisher allowed us to answer significant questions and make decisions supported by credible, detailed data.”
    Richard Phillips, Former SVPInternational Paper
  • “As a technology and services company, we believe in precision and reliability. We adopted FisherSolve after extensive review. It will make us a better supplier from product development through sales and marketing. Further, it supports our Services business helping us take care of our customer base.”
    Christer Schönberg, VP of Strategy and M&AValmet
  • “We’re constantly surprised at how much insight we can get so easily with FisherSolve. We’re discovering more and more decisions we can support with it across our business, both as a supplier to paper mills and a competitor in pulp. It’s an amazing product.”
    Bill Adams, Director of Sustainability & TechnologyCanfor Pulp
  • “We find FisherSolve to be extremely valuable for prospecting and understanding our market space. In fact, we wish a similar tool was available for our businesses outside of pulp and paper.”
    Mark Meixner, Director of Business DevelopmentSolenis
  • “FisherSolve is our trusted source for market intelligence. It is clear that Fisher is seeking the truth in its cost curves and their quantitative approach gives us the certainty we need. Fisher’s professionalism is evident not only in the product, but also in their great service.”
    John D. Benson, Director of Marketing, Mill DivisionKapStone
  • “I have been extremely impressed with FisherSolve. It’s one of the most comprehensive industry databases for plant information and its visualization toolset is second to none—the industry gold standard. The data is always current and it easily exports to one’s favorite application or reporting tool."
    Maina Macharia, Product ManagerRockwell Automation
  • “FisherSolve is better than any of the competitive products we’ve seen largely because of the quality and detailed nature of the data. And their consulting team is highly informed and very responsive.”
    Fraser Hart, Director of Sales for North America PulpResolute
  • “As a supplier of drying solution to the paper and board industry, we use FisherSolve extensively for gathering market intelligence and mill information, as well as keeping up to date with the latest market evolutions. The quality of the data has proven to be of a very high level. This allows us to look at the different market segments per region and product groups and to obtain information about specific machines for customers we have not worked with recently. FisherSolve is a unique package; we have not found anything of close to comparable performance for other markets we are serving today.”  
    Dr. Yannick Lescanne, Vice PresidentBekaert Solaronics
  • “Fisher is my one-stop resource for mill intelligence and cost benchmarking. Now more than ever, this information is vital to making well-informed decisions to help navigate these challenging times.”
    Heath Frye, Marketing ManagerGlatfelter
  • “We have many salespeople out there but with today's ever changing landscapes of pulp and paper ownership and operating details, Fisher helps to keep us informed of changes.”
    Debra Breed, Global Marketing DirectorAFT
  • “Our whole business model is built around bringing value to our customers. Fisher has been tremendous in helping us demonstrate and document that value.”
    VP of North American SalesMajor Paper Industry Chemicals Supplier
  • “Proven product with great support people.”
    Todd Haskins, Strategic Business ManagerAstenJohnson
  • “With help from Fisher’s research group, consultants, and the FisherSolve database, we have uncovered pertinent information that will help us make data-driven strategic decisions. I am very impressed with Fisher’s resources. Your dedication and quality of information is by far the most detailed for the industry.”
    Nathan McCord, Market Manager for Paper and AdhesivesSonoco Products Company
  • “AkzoNobel’s Pulp and Paper Chemicals business uses Fisher’s CRM because it links to FisherSolve’s powerful database. I use it regularly for everything from sales preparation to strategy development to forecasting and budgeting. The people that support me from Fisher are a pleasure to deal with and very responsive.”
    Terry Schmidt, Corporate Accounts ManagerAkzoNobel
  • “We use FisherSolve to determine which projects merit a deep dive assessment, challenge purported opportunities, and provide convincing arguments to advance clients’ and partners’ objectives. My forays into FisherSolve have landed more projects – justified by FisherSolve numbers – than I can address within the work day!
    Greg DeLozier, Business Development ManagerNovozymes
  • “Fisher and FisherSolve have had a big impact on us already and we’re discovering new ways to use them every day.”
    John O’Neal, EVP Strategy and DevelopmentWestRock
  • “FisherSolve helps us serve our customers better—one of our most important objectives along with being better than the competition.”
    Global Strategic Marketing DepartmentHoneywell
  • “I have used all of the industry directories and databases. I have found Fisher data to be the most useful with more accurate detailed information than any of the other industry information services—making it much more valuable.”
    Chuck Klass, PresidentKlass Associates
  • “An insightful resource. With depth and breadth of analysis for mills around the world, Fisher International has proven itself valuable in a number of areas for our company."
    Jim Sheibley, Director of Business and Product Development Specialty PapersNewPage
  • "I really appreciate the specific machine details that FisherSolve has, so I use it daily to look up pertinent information quickly and easily. The site code system of collecting data is excellent and the improvements have been incredible."
    Area Sales ManagerMajor Global PM Equipment Manufacturer
  • "FisherSolve is our trusted source for market intelligence. It is clear that Fisher is seeking the truth in its cost curves and their quantitative approach gives us the certainty we need. Fisher’s professionalism is evident in the product.“
    Paper Sales and Marketing ManagerMajor North American Pulp and Paper Producer
  • “You guys have a real grasp of how we think about problems. With FisherSolve we find the strategic answers to questions and then drill down to show the sales force how and where to act on them. Presentations the tool creates are visual and forceful. Seeing a mill flow sheet in FisherSolve is almost like going there. And a subscription gets you access to Fisher’s industry consultants who are good problem-solvers. I’ve used Fisher’s products for many years. Phenomenal.”
    Darren Swales, Director, Business and Applications Management, Paper, NAFTAKemira
  • “FisherSolve is the best source of information for the pulp and paper industry and an invaluable tool. They keep us constantly updated with the latest changes in every mill throughout the world. With FisherSolve, we can quickly acquire the information we need to help provide the best solutions for our customers.”
    Jane Adams, Marketing ManagerRyeco
  • “FisherSolve is a fantastic tool. I hope pulp and paper industry stakeholders realize that it’s something they should have in their tool cart! They would make better, more profitable, and more viable decisions if they did.”
    Hon. Gerry Byrne, Member of the Queen’s Privy CouncilMember of Parliament, Canada
  • “FisherSolve is a very valuable tool in helping Celanese understand its opportunities in the paper space --- a single, trusted source of information about our customers, prospects, and markets. Fisher’s data is continually updated which gives me confidence that it is accurate and current; more so than static market reports from other sources.”
    Elise Cruel, Market Manager for Industrial EmulsionsCelanese
  • “Year after year, FisherSolve has been an essential tool in developing our strategic Marketing and Sales plan… in addition to the great database and user interface, we also benefit from having access to their experienced personnel.”
    Marketing ManagerMajor Supplier of Chemicals to the Paper Industry
  • “There’s really no other database that describes the industry as well as the Fisher database.”
    David Bell, VP Corporate RelationsTAPPI
  • “We won’t be able to provide a testimonial due to the legislation governing our contracting procedures... However, let me assure you privately that we deeply value Fisher’s products, which add a lot to our ability to create effective and timely public policy.”
    AnonymousMajor Government Organization
  • “Fisher has proven to be very customer focused. They’ve helped us take a powerful dataset and customize its use and design to get the maximum value. We have been very pleased with our Fisher relationship.”
    Christen Dellett, Purchasing and Logistics Team LeaderAstenJohnson
  • “FisherSolve has helped our organization tremendously in sourcing paper products. As a paper exporter, we received many inquiries on various types of paper, linerboard and paperboard from our customers. FisherSolve provides the wealth of information we need to conduct further research on paper mills.”
    Ming Tan, Business AnalystITOCHU
  • “Given the huge investment required by the pulp and paper market, we had to have the best possible information and analysis. We chose Fisher because we believe their data-driven methodology and powerful software gets us the best insights available.”
    Neehar Aggarwal, COOBILT
  • “We have used FisherSolve for several years. We find it easy to use, fast, and flexible to meet our analytical needs.”
    Curtis Short, Vice PresidentNewPage
  • “FisherSolve is very important to our business. On a strategic basis, it gives us data we need to decide how and where to invest. On a tactical basis, it’s a good sales tool that provides the information for sales and to tailor our sales plans. The accuracy of the data is quite good.”
    Global Segment ManagerMajor Capital Equipment Provider
  • “FisherSolve’s algorithm costs simulation is very accurate which makes it a valuable tool to identify apparent gaps and opportunities to improve cost position.”
    Dr. Ronalds W. Gonzalez, Faculty Conversion Economics, Finance and Supply ChainNorth Carolina State University