Rod Fisher, President, Fisher International
As published in World Pulp & Paper Magazine
The narrative about the paper industry today can sound bleak and depressing: mature industry either in decline or with undisciplined overbuilding of capacity, depending on the region. One could be forgiven for wondering if the industry is a sinking ship and we should all be looking around for where the life boats are. But that’s not how it is. So, in this article, I’m going to put some perspective on the industry and use data to illustrate where we’ve been and where we’re headed.