Business Intelligence - Sustainable Competitive Advantage

Business Intelligence – The Least Expensive Source of Sustainable Competitive Advantage

March, 2017

Ariana Ahmadzadeh, Business Development Manager, Fisher International

Big investments don’t necessarily deliver sustainable competitive advantage but capitalizing on existing assets better than competitors will. And, that only happens with a constant flow of superior decisions made frequently by a relatively large number of people. That’s why attention to the process of data-driven decision making is one of the best investments a company can make.


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