Bill Burns, Senior Consultant, Fisher International
As published in Tissue World Magazine
Scandinavia (Sweden, Norway and Denmark) is well known for producing pulp and paper products for both the local market and export. Exports are heavily focused on Western European countries but the reach goes well beyond Europe. Tissue & Towel, the focus of this article and also a part of the Scandinavian product portfolio, is not heavily involved in the export trade beyond the area. In fact, T&T products represent a mere 2% of the Scandinavian pulp and paper market.