The Fundamental Flaw in CRM and the Fix: Data
October 6, 2016
Ariana Ahmadzadeh, Business Development Manager, Fisher International
Even as CRM vendors keep adding bells and whistles, most CRM projects disappoint companies and their sales people. Why? There is a fundamental flaw in the CRM business model. People resist using CRMs because they take more than they give back. CRMs are all missing the single critical component and the reason they exist in the first place: the customer data. This Fisher Webinar presents in simple terms the four critical functions of CRM for paper industry suppliers and shows what has to happen to make CRM successful today. Watch this webinar if you are a supplier to the pulp and paper industry, are considering CRM options, or are struggling with your CRM.