Using Market Data In Product Management

Using Market Data In Product Management

December, 2017

Pirita Huotari, Senior Consultant, Fisher International

If the days of product managers are filled with handling urgent requests, negotiating with suppliers, planning marketing campaigns, and correcting technical specifications for sales, one could ask: Why should an already busy product manager be interested in market data? In this article we take a look at several examples of how a product manager could benefit from market data at both strategic and tactical levels.


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