Fisher's Data Integration Service uses a process called PIC. PIC stands for Purchase, Integration and Completion, and is the most cost-effective and reliable process to use for building or improving your company's reliable decision support system., The process is cost-effective because it builds your decision support system on a foundation of the most reliable yet least expensive tool available - the Fisher Database - and only requires the use of your own more costly human resources for types of information that only your people can gather.

The PIC approach helps you obtain the necessary amount of information upon which your strategic and tactical decision-making hinges. Most companies have significant amounts of information in the hands of its people but few capitalize on the information well. Fisher's Data Integration Service helps companies integrate their sources of data and make better use of them. Fisher's highly complete and accurate database architecture provides the foundation and tools to dramatically enhance the value of your information.



Your database requires high levels of completeness, accuracy, and structure to perform. Fisher delivers the structure and complete foundation on which you build. Without it, your database building effort is highly unlikely to succeed.

We offer companies the ability, easily and effectively, to:


  • Collect important market and customers information from their field sales force,


  • Merge their existing and collected data with Fisher's complete and accurate database


  • Analyze the combined dataset with Fisher's sophisticated yet easy to use analysis tool


  • Link Fisher's relevant data sources or applications with Fisher's data to provide a more complete view of the market




With Fisher's Data Integration Service, you can leverage the uniform and structured database architecture and capabilities of the Fisher Database together with specific details about your customers-and you'll have tremendous flexibility in analyzing and presenting your findings. We define, design, develop, test, and deploy your unique solution for optimum return on your investment.



Advantages of Fisher "DIS" Include:


  • Access by other applications such as CRM/SFA, ERP, MS Outlook, Lotus Notes, etc.


  • A single powerful tool for a getting a complete view of markets and customers


  • Flexibility in analyzing and presenting information by leveraging our database architecture and capabilities


  • A uniform and consistent process for collecting information from people throughout the organization


  • Cost advantages from Fisher's foundation databases




Fisher has learned how to minimize the risks and costs of integrating data from disparate sources and databases and can help you overcome the particular challenges that you will encounter.

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