Our global team of senior pulp and paper industry consultants, directors and product managers brings expertise across all geographies, sectors, specializations and departments.
In 2000, building on more than 15 years of forest products industry experience, Pete Stewart created Forest2Market when he began collecting transaction-level timber pricing data. Under his leadership, Forest2Market continues to grow, developing new products and services to meet the needs of a changing industry.
A member of the Executive Team, Peter Coutu is responsible for sales and service for the company’s forestry and forest products industry customers worldwide. He also manages Forest2Market’s global sales staff and strategic sales plans.
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Rod Fisher founded Fisher International in 1985 with the goal to bring informed decision-making to the activities pulp and paper professionals engage in every day. With research resources in nearly every pulp and paper producing country in the world, Fisher International’s expert consultants, databases, analytic technologies, and business management tools provide ongoing guidance to thousands of paper industry professionals around the world.
Matt Elhardt is a Strategic Planning professional with 20 years of pulp and paper industry experience in sales, marketing, product development, and operations. His area of expertise is identifying growth potential and achieving performance end-goals through strategic management, pricing and margin optimization, and anticipating marketplace dynamics.
A member of the Executive Team, Stuber oversees the development, design and operations of analytics and forest metrics at Forest2Market. He is responsible for ensuring the quality and integrity of all analytic, data management and project-based work, including resource studies, site evaluations and specialty forecasts.
A member of the Executive Team for both Fisher International and Forest2Market, Christine Murphy is responsible for all of the financial functions including accounting, treasury, corporate finance, financial planning, and investor relations, for Fisher International and Forest2Market. She also administers all human resources activities.
A member of the Executive Team, Carl Rowell manages information technology for Fisher International and Forest2Market. He formulates IT strategy and manages the delivery platforms for both companies. He also leads a team of web developers responsible for product development.
A member of the Executive Team for both Fisher International and Forest2Market, Kinney is responsible for the development, integration, and implementation of a broad range of global marketing and public relations activities relative to the strategic direction and positioning of the organization and its leadership, overseeing all marketing and communications efforts in North America, Latin America and Europe.
Brian LaPalm’s role at Fisher International is to create systems that “let data speak to decision makers.” He leads an international research team of highly knowledgeable papermakers who also help form the rules and data checks which make the Fisher database the industry’s premier and unparalleled business intelligence resource. He is also responsible for the continual calibration of Fisher’s databases, coordinating the integration of research input, database structure, and cast modeling.
With more than 15 years in pulp and paper, distinguished by experience from both the supplier and producer perspectives, Clay Enos brings deep industry understanding to his role leading the Business Intelligence consulting team at Fisher International.
Marcello Collares has spent over 15 years of his professional career in the Latin American pulp and paper industry focusing on expansion planning and growth initiatives, management strategy, asset investment, production and cost structure, and commercial operations optimization.
Marko Summanen is a career paper industry professional with over 20 years of experience across strategic, tactical, engineering, and sales functions as well as a worldwide scope that includes China, Southeast Asia, the U.S., Canada, and several European countries.
Neo Wu is a paper industry professional with over 10 years of experience in R&D, market research, and consulting in business development and strategic planning. At Fisher, Neo is instrumental in helping pulp and paper producers and industry suppliers emerge from the frenetic growth phase that characterized China’s paper industry over the past decade to bring about market stability and growth through data-driven management.
Ville Nikkanen is responsible for sales and business development in Europe. He has over 20 years of professional experience in the paper and board industry from both the supplier and producer perspectives, 15 of these have been in product sales in Europe (primarily in German-speaking countries) as well as Asia (primarily China and Japan). Formerly, Ville provided business intelligence consulting services to Fisher’s global client base.
Bill Burns is the consummate paper industry professional with more than three decades of operations management, manufacturing strategy, and product development experience. During his tenure at Georgia-Pacific and its legacy companies, Bill was Manager of Converting and Papermaking Support, Director of Papermaking Optimization, Director of Process Technology and Quality Services, and Director Product Development.
Amy Chu has over 10 years of experience in the pulp and paper industry, with core competencies centering around data mining and analysis, and cost modeling. As a member of Fisher’s consulting team in China, Amy helps clients transition to a managed investment model, now that operational excellence drives decision making among China’s leading paper industry stakeholders.
With extensive managerial experience in pulp and paper product development, quality control, and process improvements, Subhash Deodhar is the consummate problem solver analyzing complex situations to find elegant solutions, overcome challenges, and identify opportunities.
Cathy Greenleaf has more than two decades of experience in sales, marketing, and new business development in the pulp and paper industry.
Nancy Hasson brings more than 20 years of experience in the paper, packaging, and chemical industry to Fisher International. She has held roles in corporate marketing and consulting for major companies including Georgia-Pacific, WestRock, Lonza, and Procter & Gamble.
Pirita Huotari began her paper industry career as Project Manger supporting business development initiatives including shutdown coordination and project delivery management. At Valmet, she applied her talent for elegant problem solving to develop processes and tools that take better advantage of data and information flows in the service business, working across business units globally.
Bruce Janda has over 40 years of experience in the paper and nonwoven industry, specializing in tissue and towel products and processes, from concept through manufacturing and commercialization.
Urban Lundberg is a paper industry professional whose career as an executive in sales, marketing, manufacturing, and business development spans strategic and operational roles in business unit management, M&A integration, organizational structuring and development, and Greenfield management across Europe, Russia, and the U.S.
Patricia Marques has over 20 years of experience in strategic planning across a variety of segments in the forest products value chain. Her areas of expertise include industrial and consumer packaging, printing and writing, and tissue papers.
Katie Mencke has extensive consulting experience in the pulp and paper industry advising clients on operational strategy and capital planning. As a member of Fisher’s consulting team, she is tasked with developing effective asset performance analyses and modeling for long term asset investment planning.