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Producers use Fisher's business intelligence to understand their operating and competitive environment.

Mill suppliers use Fisher’s business intelligence to get the most out of product development, sales, and marketing investments.

Corrugated producers, suppliers and box producers use Fisher's intelligence to understand packaging markets.

Investors use Fisher’s business intelligence resources to identify opportunities and evaluate risks and potential returns.

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Leadership

Suz-Anne Kinney

Vice President of Marketing & Communications at Fisher International

Suz-Anne Kinney

A member of the Executive Team for both Fisher International and Forest2Market, Kinney is responsible for the development, integration, and implementation of a broad range of global marketing and public relations activities relative to the strategic direction and positioning of the organization and its leadership, overseeing all marketing and communications efforts in North America, Latin America and Europe.

She is responsible for integrated marketing and communications products and services and has been instrumental in developing and implementing content marketing, social media and customer loyalty strategies.

An experienced and certified project manager, Kinney has also managed development projects for both marketing assets (websites and videos) and for Forest2Market’s online delivery platform, SilvaStat360, as well as third-party partner products. Prior to joining Forest2Market, she was Research and Publications Manager at Omega Performance, a training company for the financial services industry, and a lecturer at several universities in Ohio and North Carolina.

Kinney has both a B.A. and an M.A. in English from Ohio University.

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