Consumer awareness about excessive plastic pollution and its hazardous effects to the environment has intensified in recent years. As many governments respond by implementing new taxes and bans on plastic, brand owners are substituting renewable materials for many types of plastic packaging.
Because only 9% of the plastic produced since the 1950s has been recycled, it’s projected that by 2050 there will be around 12 billion tons of plastic litter in landfills and the environment. Plastics don’t biodegrade, they only break down slowly into smaller fragments called microplastics, which end up making their way into our food chain and subsequently into our bodies. The health risks of microplastics are not fully understood, but anti-plastic sentiment is already fueling sustainability trends in packaging.
As consumer preference for renewable and environment-friendly materials grows, pulp and paper industry participants are evaluating how the anti-plastics movement will affect fiber-based packaging.
Let’s take a deeper look at those three leading market drivers:
To address the environmental crisis, government regulation has increased in many countries to help drive change and reduce the impact of plastics.
Certain single-use plastics (e.g., drinking straws, coffee stirrers, plastic bottles, plates, cups, utensils, shopping bags) have been identified as leading contributors to plastic pollution and are the target of most legislation. While bans on polyethylene shopping bags have been in place in many parts of the world, the EU and UK are leading the way in implementing wider bans on single-use plastics:
Public awareness of plastic waste in the environment has risen to an all-time high. Several well-known consumer goods companies have committed to reducing plastic content in their packaging:
Consumer research firm Mintel predicts sustainability is among the top five trends that will impact the packaging industry over the coming year: “Brands will be called to keep marine conservation at the forefront of packaging development.”
Packaging trend-watchers say the sustainable packaging trend is here to stay, and brands are making serious commitments to act upon the anti-plastics outcry.
Several well-known consumer goods companies have committed to reducing plastic content in their packaging:
Another indicator of the importance of replacing plastic is the number of innovations in renewable, eco-friendly packaging, which are being announced at a fast clip, for example:
Large retailers, especially in Europe, are also joining the movement to reduce plastic packaging.
For example, UK retailers Iceland and Lidl have announced goals to remove plastic from certain product lines. In France, retailer Carrefour signed a French national pact to phase out plastic packaging by 2025, along with other companies including L’Oréal, Nestlé, Danone and Unilever.
To learn how sustainability trends could affect the pulp and paper industry, click below to read Fisher International’s complete study “Plastic Replacements Driving Sustainability Trends in Pulp & Paper Industry.”