Folding Boxboard – When Will North America Get On Board?
April 25, 2019
Clay Enos, Senior Consultant, Business Intelligence, Fisher International
When it comes to bleached virgin cartonboard, most regions overwhelmingly choose Folding Boxboard (CTMP board) as their preferred substrate. In North America, however, SBS (Solid Bleached Sulfate) remains king. Is North America destined to remain an outlier, or should we expect a transformation in the cartonboard landscape?
This webinar examines the history of slow FBB growth in North America, and reveals important drivers that suggest disruptive changes may be on the horizon.