Fisher’s Matt Elhardt Covers the Post-COVID State of US Containerboard

AICC, The Independent Packaging Association’s 2021 Spring Meeting was recently held in Amelia Island, FL, and included a presentation from Fisher’s Matt Elhardt, Vice President, Global Sales. The theme of this year’s meeting was “A Brave Independent World: Customers, Creativity, Confidence.”

AICC represents and protects the business interests of members in the independent sector of the corrugated, folding carton, and rigid box industries.Matt’s presentation titled “The State of US Containerboard – Post COVID” covered three trends driving that will influence containerboard.

1. E-Commerce
2. Work from Home
3. Environmental, Social, and Corporate Governance (ESG) Initiatives
   
   

Matt’s presentation addressed important questions related to possible future developments, including:

• What will happen as e-commerce becomes an increasingly larger share of containerboard demand, AND its packaging gets optimized?
• E-commerce packaging will become more efficient, lower cost, and in some cases, do the work of both consumer and industrial packaging. How much of the innovation will the industry drive?
• Carbon and other ESG costs are coming. How can producers prepare for both traditional and environmental costs? How can our industry use this new trend to their advantage?
  
  

COVID has unexpectedly increased demand for packaging. Fisher is anticipating that the corrugated industry will race to catch up, meaning that the next couple of years will see significant investment and production across the industry, across the value chain.

Source: FisherSolve^TM Next 2021 Fisher International, Inc.

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