Producers use Fisher's business intelligence to understand their operating and competitive environment.
Mill suppliers use Fisher’s business intelligence to get the most out of product development, sales, and marketing investments.
Corrugate/box producers, suppliers and purchasers use Fisher’s intelligence to understand packaging markets.
Investors use Fisher’s business intelligence resources to identify opportunities and evaluate risks and potential returns.
As global competitiveness in the pulp and paper industry accelerates, producers and exporters alike have many doubts about whether they are selling their end products into the most profitable markets.
What used to take multiple resources and an extraordinary amount of time and analysis, Market Optimizer streamlines.
At a glance in, Market Optimizer, you can:
> Explore export destinations never before considered
> Your freight hypothetically placed in 100+ destinations worldwide in a single chart.
> An analytical view of your competitiveness in various locations.
> The weighted cost average of the most competitive mills in each area, indicating the advantages or disadvantages of your selected mill in each area.
> Import information on up to 58 select countries.
Understand how to better allocate your volume globally to maximize your profits and explore markets that you have never previously considered. Our module provides you with a matrix view of our information, illustrating how your selected mill would compete in multiple destinations worldwide. You can use these insights to optimize your profits with just a few clicks.
This view from Market Optimizer shows a mill’s optimal delivered cost by country. The grey dots indicate the weighted average cost of the competitors in each country. And the width of each bar indicates the size of that country’s annualized imports – the wider the bar, the more imports. This is a broader analysis that allows a company to see what region or area they should focus on for further analysis.
By focusing your search and analysis from the country level to the city level, you can see delivered cost by city, helping you target optimal destinations even more narrowly.
Another view from Market Optimizer illustrates how a mill (highlighted in green) compares against other mills for one specific location.
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