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Producers use Fisher's business intelligence to understand their operating and competitive environment.

Mill suppliers use Fisher’s business intelligence to get the most out of product development, sales, and marketing investments.

Corrugated producers, suppliers and box producers use Fisher's intelligence to understand packaging markets.

Investors use Fisher’s business intelligence resources to identify opportunities and evaluate risks and potential returns.

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White Papers

The Least Expensive Competitive Advantage for the Paper Industry

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White Paper

Fisher International

What is there, if anything, that delivers a sustainable competitive advantage? Many say it comes from investment in new products, production facilities, or human resources. But every company has those and they’re relatively easy to imitate. So, while big investments may deliver temporary advantages, they don’t always deliver sustainable ones. Without a sustainable advantage, it’s hard for a company to earn more than its cost of capital.

Sustainable competitive advantage comes not from just having assets – products, plants, and people, but from capitalizing on them better than competitors do. And that only happens with a constant flow of superior decisions made frequently by a relatively large number of people. In other words, new products have to be developed more creatively, plants have to run more efficiently, marketing has to reach more of the right people, and sales forces have to close more orders than their competitors.

Three things power better decision making: data, analytics, and business skills. We suggest that attention to the process of data-driven decision making is one of the best investments a company can make. This article describes how data-driven decision making applies to suppliers to the pulp and paper industry.

To obtain our white paper that covers this topic, please complete the form below. You will then receive your content via email.