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White Papers

What Is the Point of Business Intelligence?

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White Paper

Marcello Collares, VP Business Development, Latin America

In the last 15 years, big enterprises have invested heavily in information technology: ERPs, CRMs, GPS to track sales and deliveries, mills’ control equipment, etc. In just a few years, organizations went from ‘paper and pencil to computers.

Their investments allowed companies not only to increase their productivity and profitability, but also helped them build a huge data platform: sales, production, costs, raw material consumption, flow of goods and people, and so on. We call this phase the First Big Wave of IT Investment.

Once achieved, the Second Big Wave arrived: Business Intelligence (BI). In other words, once the data was there, we asked, how can this be used further?

BI software, tools, and analytics allowed organizations to create reports (sales, production, expense) and key performance indicators (production per employee, sales per territory, cost per machine, and so on).

Analysis of data generated from internal systems to describe internal operations was a fantastic way for companies to get to know themselves better. At Fisher, the BI that allows companies to see themselves in the mirror is called “Internal BI.” But companies began to realize that the world outside their gates should also be considered in all their studies, which ushered in the birth of “External BI.”

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