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White Papers

Wood Pulp – The New Cotton for the Garment Industry?

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White Paper

Pirita Huotari, Senior Consultant, Business Intelligence, Fisher International

Ecological trends and worry over pollution and climate change are putting more and more pressure on the textile market. Rated as one of the most carbon-polluting industries in the world, the textile market creates more CO2 emissions than international flights and maritime transport combined.

As new wood-based textile fiber technologies mature, could they offer a viable, ecologically sound option for oil- and cotton-based textile fibers, and an attractive profit opportunity for the pulp and paper industry? Let’s take a look at the current state of the technologies and their possible competitive position in the textile market.

“The economy of scale is a huge advantage for wood-based textile fibers in comparison to other emerging technologies”, comments Emmi Berlin from Spinnova. The forest industry has an incomparable competitive advantage of being able to produce sustainable, stable quality raw material in bulk quantity year-round. This is something which could eventually pose a threat even to oil-based fibers and open an unprecedent profit opportunity for the industry.

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